Responsibilities:
- Headhunted to create a business plan for a global directory.
- Developed content and brand prototypes for multiple channels.
- Investor presentations.
- Headed negotiation and partnership activities with technology and data providers, managing a budget of £1.5m.
(Microsoft, D&B, BT, Elsevier, Axciom, SDL.)
- Developed marketing strategy and
affiliate scheme.
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Successes:
- Developed a business plan for an innovative global, SME-focused, multi-lingual,
B2B eMarketplace.
- Raised £2.8 million in first funding round.
- Delivered £2 million in negotiated savings
with suppliers
- Negotiated contracts for data requirements for one third of projected cost.
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