Responsibilities:
- Final responsibility for Scoot's online services in the UK, including the business directory, cinema listings, online shopping guides, partner channels, and integrated SME Internet products.
- Led a team of designers and developers, producing business and cinema information services for Scoot and 35+ channel partners (including Yahoo, Freeserve, MSN, NTL, Telewest, Empire, IMDB, The Sun, UCI, Altavista, BBC America).
- Quality control and development of all design, technology, brand implementation, and maintenance methods.
- Member of the Steering Committee tasked with changing Scoot's business offering and technology platform.
- Advised on online and offline marketing campaigns.
- Key liaison with all departments and European sister companies.
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Successes:
- Developed a culture change in the Interactive Team, promoting the ownership of project tasks and improving group involvement.
- Successfully delivered redesign of services and user interfaces, migration of Channel Partners, and team relocation.
- Strong brand and service values across all Scoot products.
- Ownership and implementation of internal and 3rd party banner handling systems, managing multiple CPA and CPC campaigns, generating £250,000 p.a.
- Developed new and existing channel and distribution partnerships.
- Created new communication channels for Marketing and Sales.
- Successfully implemented Y2K project.
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